Insights From the Executive Pharma Insights Conference
Analysis and guidance for pharmaceutical market research, insights, forecasting, analytics, and competitive intelligence teams.
Patient Perspective to Enhance Pharma Product Development
Patient insights have been a foundation of modern pharmaceutical product development. Clinical research is important to evidence safety and efficacy, but understanding how patients experience disease, treatment and […]
Key Decision-Makers Driving Future Pharma Market Insights
Pharma market insights have become a strategic function that influences nearly every aspect of the pharmaceutical industry. As healthcare grows more data-driven and patient-focused, decisions are no longer […]
Key Questions to Ask Before Launching a Pharma Product
Pharma companies make one of their largest investments in product launches. Years of research, clinical development, regulatory approvals and commercial planning all lead to the moment when a […]
Measuring Pharma Insights and Research ROI
Pharmaceutical companies spend millions on market research, competitive intelligence, real-world evidence (RWE), artificial intelligence (AI), forecasting and statistical analysis to help inform strategic decisions. But gathering insights is […]
Building a High-Performance Pharma Insights Function
Pharmaceutical companies operate in an increasingly complex environment where decisions must be supported by reliable data, timely intelligence, and cross-functional collaboration. A high-performance pharma insights function is no […]
When Should You Start Pharma Market Research for New Launches?
Pharma market research should start long before a product is ready for commercialisation. Many organisations view market research as something that occurs just prior to a product launch. […]
Overcoming Data Overload: Best Practices for Actionable Pharma Insights
The pharmaceutical industry generates more data than ever before, from clinical trials and real-world evidence to electronic health records, market research, and digital health platforms. While this wealth […]
Competitive Intelligence in Pharma: Why It Matters Today
Competitive intelligence has become an essential capability for pharmaceutical companies operating in an increasingly complex and competitive pharma environment. Every strategic decision, from early drug development and clinical […]
Aligning Pharma Insights Governance With Strategy
Pharmaceutical organizations generate vast amounts of information through market research, competitive intelligence, real-world evidence (RWE), artificial intelligence (AI), commercial analytics, and patient engagement. However, data alone does not […]
Maximising Real-World Evidence in Your Pharma Strategy
Real-world evidence (RWE) is now among the most valuable assets in pharma strategy. Clinical trials are the gold standard for proving safety and efficacy, but they cannot answer […]
Real-World Data Platforms in 2026: What’s Changing and What Insights Teams Need to Know
Real-world data (RWD) platforms are becoming essential tools for pharmaceutical organizations seeking faster, more accurate, and evidence-based decision-making. As healthcare data volumes continue to grow, these platforms are […]
Executive Pharma Insights Conference (EPIC) Guide: What to Expect, Key Topics & Registration
The pharmaceutical industry is evolving at an unprecedented pace. Artificial intelligence, Real-World Evidence (RWE), commercial analytics, and patient-centric innovation are reshaping how organizations make decisions. Therefore, staying informed […]
Insights from EPIC Conference
This library is for pharmaceutical insights, analytics, and competitive intelligence teams — the same people who attend EPIC Conference (the Executive Pharma Insights Conference). Articles cover market research practice, launch insight, AI, and how evidence turns into decisions.
If you are looking for a pharma market research & insights conference that stays on this work, start with the how to register guide, or contact us with a question. You can also become a speaker or become a sponsor.