Insights From the Executive Pharma Insights Conference
Analysis and guidance for pharmaceutical market research, insights, forecasting, analytics, and competitive intelligence teams.
Building a High-Performance Pharma Insights Function
Pharmaceutical companies operate in an increasingly complex environment where decisions must be supported by reliable data, timely intelligence, and cross-functional collaboration. A high-performance pharma insights function is no […]
Where Pharma Strategy and Market Research Collide
Market research, medical affairs and commercial strategy are three of the most powerful functions within a pharmaceutical organization. Although each team has specific responsibilities, all are working toward […]
Where Drug Companies Get Valuable Patient Insights
Patient insights are now among the most valuable assets in modern pharmaceutical decision-making. While clinical trial data, market research, and physician feedback are important, they do not always […]
Sustainability and ESG in Pharma: What Market Researchers Need to Track
Sustainability and Environmental, Social, and Governance (ESG) initiatives have become strategic priorities across the pharmaceutical industry. Investors, regulators, healthcare providers, and patients increasingly expect pharmaceutical companies to demonstrate […]
Overcoming Data Silos: Integrating Real-World Evidence into Commercial Strategy
The pharmaceutical industry generates enormous volumes of data every day. Clinical trials, electronic health records, claims data, patient registries, wearable devices, and physician feedback all provide valuable information. […]
Scaling Agentic AI for Smarter Pharma Launch Planning
Agentic AI is the next step in artificial intelligence in the pharmaceutical industry. Unlike traditional AI systems that mainly examine data or automate a specific task, agentic AI […]
The Hidden Cost of Insight Silos: How One Company Broke Them and Accelerated Decision Speed
Insight silos are one of the most common barriers preventing pharmaceutical organizations from making fast, informed decisions. Market research, medical affairs, commercial teams, regulatory specialists, and data analytics […]
Biotech TPP Success Through Early-Stage Insights
Early-stage insights can make a huge difference in the future success of a biotechnology company. Scientific innovation is the basis for every new therapy, but commercial success often […]
When Should Pharma Invest in Research Technology?
Market research technologies are transforming how pharmaceutical companies collect, analyze, and apply business intelligence. Artificial intelligence (AI), advanced analytics, automation, real-world evidence (RWE), and digital data platforms now […]
Building Cross-Functional Collaboration in Pharma Insights
Insights leaders play a vital role in connecting people, data, and strategy across pharmaceutical organizations. As the industry becomes increasingly data driven, no single department has all the […]
What Competitive Intelligence Can Learn From Failed Pharma Launches
Competitive intelligence is essential for pharmaceutical product launches. Even the most promising therapies can fail if market dynamics are misjudged or emerging risks are ignored. Scientific innovation and […]
Insights from EPIC Conference
This library is for pharmaceutical insights, analytics, and competitive intelligence teams — the same people who attend EPIC Conference (the Executive Pharma Insights Conference). Articles cover market research practice, launch insight, AI, and how evidence turns into decisions.
If you are looking for a pharma market research & insights conference that stays on this work, start with the how to register guide, or contact us with a question. You can also become a speaker or become a sponsor.