Insights From the Executive Pharma Insights Conference
Analysis and guidance for pharmaceutical market research, insights, forecasting, analytics, and competitive intelligence teams.
Where Drug Companies Get Valuable Patient Insights
Patient insights are now among the most valuable assets in modern pharmaceutical decision-making. While clinical trial data, market research, and physician feedback are important, they do not always […]
Modern Pharmaceutical Market Research Methodologies
Pharmaceutical market research has changed dramatically over the past decade. Traditional surveys and physician interviews remain valuable, but they are now complemented by artificial intelligence (AI), real-world evidence […]
Choosing the Right Pharma Market Research Partner
Pharma market research partners play a critical role in helping pharmaceutical companies make informed decisions throughout the product lifecycle. From identifying unmet medical needs and understanding healthcare professionals […]
Aligning Pharma Insights Governance With Strategy
Pharmaceutical organizations generate vast amounts of information through market research, competitive intelligence, real-world evidence (RWE), artificial intelligence (AI), commercial analytics, and patient engagement. However, data alone does not […]
Building AI Fluency for Insights Leaders: Essential Skills Beyond Prompt Engineering
AI fluency is becoming a defining capability for pharmaceutical insights leaders. While prompt engineering has gained significant attention with the rise of generative AI, true AI fluency extends […]
Real-World Data Platforms in 2026: What’s Changing and What Insights Teams Need to Know
Real-world data (RWD) platforms are becoming essential tools for pharmaceutical organizations seeking faster, more accurate, and evidence-based decision-making. As healthcare data volumes continue to grow, these platforms are […]
Patient Perspective to Enhance Pharma Product Development
Patient insights have been a foundation of modern pharmaceutical product development. Clinical research is important to evidence safety and efficacy, but understanding how patients experience disease, treatment and […]
Career Pathways in Pharma Market Research: Skills Every Insights Leader Needs
A career in pharma market research offers exciting opportunities to influence pharma and biotech innovation, support strategic decision-making, and improve patient outcomes. As the pharmaceutical industry becomes increasingly […]
Data Sources Driving Pharma Insights Teams Today
Pharmaceutical insights teams require high-quality data for sound decision-making across product development, commercialisation, market access, and lifecycle management. As the pharmaceutical industry becomes more data driven, organisations are […]
Key Questions to Ask Before Launching a Pharma Product
Pharma companies make one of their largest investments in product launches. Years of research, clinical development, regulatory approvals and commercial planning all lead to the moment when a […]
Technical Skills for Modern Pharma Analytics Teams
The pharmaceutical industry is becoming increasingly data-driven, making technical expertise more important than ever for insights and analytics professionals. Market research alone is no longer enough to support […]
Semaglutide Patent Expiration Reshaping Obesity Market Insights
Semaglutide patent expiration is set to change the face of obesity and metabolic disease, bringing new opportunities and challenges for pharmaceutical companies, healthcare providers, and market researchers. As […]
Insights from EPIC Conference
This library is for pharmaceutical insights, analytics, and competitive intelligence teams — the same people who attend EPIC Conference (the Executive Pharma Insights Conference). Articles cover market research practice, launch insight, AI, and how evidence turns into decisions.
If you are looking for a pharma market research & insights conference that stays on this work, start with the how to register guide, or contact us with a question. You can also become a speaker or become a sponsor.