Insights From the Executive Pharma Insights Conference
Analysis and guidance for pharmaceutical market research, insights, forecasting, analytics, and competitive intelligence teams.
Case Study: Incorporating Patient Voice into Forecasting Models for Better Peak Sales Predictions
Patient voice has become a more and more valuable part of pharmaceutical forecasting. Traditional peak sales models rely on historical market data, epidemiology, prescribing patterns, competitive intelligence, and […]
The Impact of Generative AI on HCP Engagement: Implications for Insights and Competitive Intelligence
Generative AI is rapidly changing how pharmaceutical companies engage with healthcare professionals (HCPs). From personalized scientific communications to AI-assisted medical information and content creation, the technology is reshaping […]
What Competitive Intelligence Can Learn From Failed Pharma Launches
Competitive intelligence is essential for pharmaceutical product launches. Even the most promising therapies can fail if market dynamics are misjudged or emerging risks are ignored. Scientific innovation and […]
The Hidden Cost of Insight Silos: How One Company Broke Them and Accelerated Decision Speed
Insight silos are one of the most common barriers preventing pharmaceutical organizations from making fast, informed decisions. Market research, medical affairs, commercial teams, regulatory specialists, and data analytics […]
Key Questions to Ask Before Launching a Pharma Product
Pharma companies make one of their largest investments in product launches. Years of research, clinical development, regulatory approvals and commercial planning all lead to the moment when a […]
How to Pitch a Session to Speak at the Executive Pharma Insights Conference (EPIC)
Speaking at a leading pharmaceutical conference is an excellent opportunity to share expertise, build professional credibility, and influence the future of the industry. However, conference organizers receive many […]
Overcoming Data Silos: Integrating Real-World Evidence into Commercial Strategy
The pharmaceutical industry generates enormous volumes of data every day. Clinical trials, electronic health records, claims data, patient registries, wearable devices, and physician feedback all provide valuable information. […]
Who Should Attend Executive Pharma Insights Conference?
The Executive Pharma Insights Conference (EPIC) is designed for professionals who are shaping the future of pharmaceutical market research, commercial strategy, analytics, artificial intelligence, market access, and innovation. […]
Building a High-Performance Pharma Insights Function
Pharmaceutical companies operate in an increasingly complex environment where decisions must be supported by reliable data, timely intelligence, and cross-functional collaboration. A high-performance pharma insights function is no […]
When Should You Start Pharma Market Research for New Launches?
Pharma market research should start long before a product is ready for commercialisation. Many organisations view market research as something that occurs just prior to a product launch. […]
Leadership Skills for Pharma Insights Leaders
The last 10 years have seen a lot of change in leadership in pharmaceutical insights. Modern-day insights directors and executives are expected to do a lot more than […]
Building High-Impact Networks: Lessons from Pharma Conferences Past and Present
Building high-impact networks has always been one of the greatest benefits of attending pharmaceutical conferences. While presentations and educational sessions provide valuable knowledge, the relationships formed through networking […]
Insights from EPIC Conference
This library is for pharmaceutical insights, analytics, and competitive intelligence teams — the same people who attend EPIC Conference (the Executive Pharma Insights Conference). Articles cover market research practice, launch insight, AI, and how evidence turns into decisions.
If you are looking for a pharma market research & insights conference that stays on this work, start with the how to register guide, or contact us with a question. You can also become a speaker or become a sponsor.