Insights From the Executive Pharma Insights Conference
Analysis and guidance for pharmaceutical market research, insights, forecasting, analytics, and competitive intelligence teams.
Analytics & Decision Science at Executive Pharma Insights
Analytics, decision science, and intelligence have become essential capabilities for pharmaceutical organizations seeking to compete in an increasingly complex healthcare landscape. Every day, companies generate enormous amounts of […]
Patient-Centric Insights: Moving Beyond Data to Actionable Strategies
Patient-centric insights are transforming how pharmaceutical companies develop therapies, design clinical trials, and deliver healthcare solutions. While collecting patient data has become easier than ever through digital technologies […]
Sustainability and ESG in Pharma: What Market Researchers Need to Track
Sustainability and Environmental, Social, and Governance (ESG) initiatives have become strategic priorities across the pharmaceutical industry. Investors, regulators, healthcare providers, and patients increasingly expect pharmaceutical companies to demonstrate […]
Why Patient-Centric Research Drives Pharma Success Today
Patient-centric research has become a cornerstone of modern pharmaceutical strategy. The industry has shifted from focusing primarily on products and healthcare providers to placing patients at the center […]
The Role of AI in Transforming Pharmaceutical Insights and Decision-Making
Artificial intelligence (AI) is revolutionizing the pharmaceutical industry by transforming how companies collect, analyze, and apply data to make smarter business and clinical decisions. From accelerating drug discovery […]
Case Study: How Market Insight Drove a Successful Product Launch
Market insights are crucial to the success of a pharmaceutical product launch. Launching a new therapy in an industry where patient needs, regulatory requirements, market competition and healthcare […]
Measuring Pharma Insights and Research ROI
Pharmaceutical companies spend millions on market research, competitive intelligence, real-world evidence (RWE), artificial intelligence (AI), forecasting and statistical analysis to help inform strategic decisions. But gathering insights is […]
When Should Pharma Invest in Research Technology?
Market research technologies are transforming how pharmaceutical companies collect, analyze, and apply business intelligence. Artificial intelligence (AI), advanced analytics, automation, real-world evidence (RWE), and digital data platforms now […]
Data Sources Driving Pharma Insights Teams Today
Pharmaceutical insights teams require high-quality data for sound decision-making across product development, commercialisation, market access, and lifecycle management. As the pharmaceutical industry becomes more data driven, organisations are […]
What Competitive Intelligence Can Learn From Failed Pharma Launches
Competitive intelligence is essential for pharmaceutical product launches. Even the most promising therapies can fail if market dynamics are misjudged or emerging risks are ignored. Scientific innovation and […]
Patient Perspective to Enhance Pharma Product Development
Patient insights have been a foundation of modern pharmaceutical product development. Clinical research is important to evidence safety and efficacy, but understanding how patients experience disease, treatment and […]
Technical Skills for Modern Pharma Analytics Teams
The pharmaceutical industry is becoming increasingly data-driven, making technical expertise more important than ever for insights and analytics professionals. Market research alone is no longer enough to support […]
Insights from EPIC Conference
This library is for pharmaceutical insights, analytics, and competitive intelligence teams — the same people who attend EPIC Conference (the Executive Pharma Insights Conference). Articles cover market research practice, launch insight, AI, and how evidence turns into decisions.
If you are looking for a pharma market research & insights conference that stays on this work, start with the how to register guide, or contact us with a question. You can also become a speaker or become a sponsor.