Insights From the Executive Pharma Insights Conference
Analysis and guidance for pharmaceutical market research, insights, forecasting, analytics, and competitive intelligence teams.
The Role of AI in Transforming Pharmaceutical Insights and Decision-Making
Artificial intelligence (AI) is revolutionizing the pharmaceutical industry by transforming how companies collect, analyze, and apply data to make smarter business and clinical decisions. From accelerating drug discovery […]
Aligning Pharma Insights Governance With Strategy
Pharmaceutical organizations generate vast amounts of information through market research, competitive intelligence, real-world evidence (RWE), artificial intelligence (AI), commercial analytics, and patient engagement. However, data alone does not […]
The Hidden Cost of Insight Silos: How One Company Broke Them and Accelerated Decision Speed
Insight silos are one of the most common barriers preventing pharmaceutical organizations from making fast, informed decisions. Market research, medical affairs, commercial teams, regulatory specialists, and data analytics […]
Why Faster Market Insights Matter for Pharma Companies
Market insights have become one of the most valuable strategic assets in the pharmaceutical industry. As healthcare markets become increasingly competitive, organizations can no longer afford to wait […]
The Impact of Generative AI on HCP Engagement: Implications for Insights and Competitive Intelligence
Generative AI is rapidly changing how pharmaceutical companies engage with healthcare professionals (HCPs). From personalized scientific communications to AI-assisted medical information and content creation, the technology is reshaping […]
Choosing the Right Pharma Market Research Partner
Pharma market research partners play a critical role in helping pharmaceutical companies make informed decisions throughout the product lifecycle. From identifying unmet medical needs and understanding healthcare professionals […]
Adapting to Regulatory Changes: Impact on Pharma Market Research Practices
Regulatory change is a permanent driver of change in the pharmaceutical industry. It affects clinical development, product approvals, market access, and commercial strategy. Pharmaceutical market research teams need […]
Real-World Data Platforms in 2026: What’s Changing and What Insights Teams Need to Know
Real-world data (RWD) platforms are becoming essential tools for pharmaceutical organizations seeking faster, more accurate, and evidence-based decision-making. As healthcare data volumes continue to grow, these platforms are […]
Case Study: Incorporating Patient Voice into Forecasting Models for Better Peak Sales Predictions
Patient voice has become a more and more valuable part of pharmaceutical forecasting. Traditional peak sales models rely on historical market data, epidemiology, prescribing patterns, competitive intelligence, and […]
The Future of Medical Affairs and Commercial Collaboration in Insights Generation
Medical affairs and commercial collaboration are reshaping how pharmaceutical companies generate valuable insights across the product lifecycle. Traditionally, medical affairs and commercial teams operated with separate objectives and […]
Where Pharma Strategy and Market Research Collide
Market research, medical affairs and commercial strategy are three of the most powerful functions within a pharmaceutical organization. Although each team has specific responsibilities, all are working toward […]
What Is the Future of Pharma Market Insights?
Pharma market insights are no longer the sole responsibility of one department. In a world of artificial intelligence, real-world evidence, digital health, changing regulations, and increasingly complex pharma, […]
Insights from EPIC Conference
This library is for pharmaceutical insights, analytics, and competitive intelligence teams — the same people who attend EPIC Conference (the Executive Pharma Insights Conference). Articles cover market research practice, launch insight, AI, and how evidence turns into decisions.
If you are looking for a pharma market research & insights conference that stays on this work, start with the how to register guide, or contact us with a question. You can also become a speaker or become a sponsor.